Blog | /kp - Part 13

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Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

Why iGottaGuide Failed | A Startup Story
November 28, 2012

Sustainable Corporate Reputation
November 25, 2012

Business Reputation Doesn’t Come Cheap
November 18, 2012

Customer Perceived Value Pricing
November 11, 2012

CNSLT.in | Restaurant Online Reputation Management
March 5, 2012