Blog | /kp - Part 24

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Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

If Adtech Priced Google’s Fate in a Prediction Market

Manage Your Network
August 4, 2010

Perfectly Executed
July 22, 2010

eDating [Addition]
July 22, 2010

Keith Petri is now “Single”
July 19, 2010

Weekly Wrap Up – 7.16.10
July 16, 2010