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The Bid Stream Doesn’t Need Better Curation

Every Attention Metric Is a Proxy. Until Now.

The Segment Is Not the Signal

My name is Keith Petri.

// SVP Data, Identity + Supply @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

/kp

/kp

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The Bid Stream Doesn’t Need Better Curation
April 26, 2026

Every Attention Metric Is a Proxy. Until Now.
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The Segment Is Not the Signal
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Identity Has a Language Problem
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