Peter Hamilton shared on LinkedIn that a colleague at Roku told him, “Social ads have a distinct advantage because advertisers are already on their platforms.” It sounds obvious, but it reveals something important about why CTV still feels unfamiliar for many brands.
The Built-In Scaffolding of ...
I recently joined Vijay Kumar on Web Without Walls, Mile Tech’s podcast, for a conversation about the state of identity and how publishers can rebuild control in a fragmented ecosystem. We covered a lot; from why cookies aren’t disappearing anytime soon to how “curation” has quietly become anothe...
Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
It turns out that the great cookie collapse was more myth than meltdo...
