lockr is the only consumer-first, universal identity layer for the Internet.

For too long, the terms of the internet have been negotiated without consideration of the end user – the consumer. But I strongly believe in order to thrive in today’s world, we need to rethink that. The consumer needs a seat at the table and in order to better serve that consumer, we need to consider their best interests.

Press:

• The Drum: Conquering Cannes: Make your trip pay off by having a plan of attack and sticking to it
• MarTech Series: Less is More, Tag Fatigue
• Identity Con: Marketing in the New Era
• MarTech Edge: Tuesdays with Trailblazers ft. Keith Petri, CEO at Lockr
• Marketecture: A (cookie) bridge too far
• Freestar: Blood, Sweat and CPMs Podcast
• Admonsters: What are the Best Practices for Using Alternative IDs?
• Admonsters: Embracing the Cookieless Future: Publishers’ Opportunity to Take Control
• Adexchanger: With lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once
• AdWeek: Marketers Shift to IP Address Band-Aids Amid Cookie Deprecation
• The Current: ‘A value exchange’: How consumers can benefit from a new era of authentication
• SmartBrief: “Identity agnostic” is a euphemism for inaction
• Business Insider: The 16 hottest adtech companies of 2023
• The Pub Way: The Rising Use of Synthetic Data
• Admonsters: Chrome is Coming for Your IP Signals
• Snowflake: lockr Named One to Watch In Snowflake’s 2023 Modern Marketing Data Stack Report
• Tech For Non-Techies: Introduction to cookies, tracking & privacy with Keith Petri
• KillerStartups: lockrScan, Revolutionizing Email Management
• Adexchanger: lockr Partners With Snowflake, AWS And InfoSum To Help Pubs Root Out Fake Emails (Official Release)
• SkillTorch Disrupt: Building Consumer Trust Through Transparent Data Practices
• Insider: Check out the pitch deck identity management startup Lockr used to raise $2.5 million in pre-seed funding
• Adexchanger: Big Hopes, Big Backers And A Big Mountain To Climb For Email Data Startup lockr
• Adexchanger: Programmatic Vets Are Behind A Wave Of New Startups Built For A Privacy-First Web
• ANA: Why It’s More Important Than Ever to Own Your Audience Data
• The Marketing Rapport: Protecting the Email Inbox with Keith Petri
• Beeler.Tech First Impressions: The Internet is shifting to email as the identifier of choice
• LinkedIn: Control your data, and benefit from it too
• Street Fight: Time is Running Out to Build Trust with Consumers and Save the Free, Ad-Supported Internet
• Identity Architects by InfoSum: Competition truly breeds innovation
• MediaPost: Service Allows Email Senders To Group Content On Common Topics Into Digests
• TechCrunch Disrupt: Startup Battlefield 2022
• Adexchanger: lockr Launches APIs To Help Publishers Root Out Burner Emails And Authenticate Real Ones
• Advertising Week: Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
• Adexchanger: Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
• ANA: The Current Consent Model Is Broken — Let’s Give Consumers Something Better
• Advertising Week: Forget TCF, Let’s Get Radical and Give Consumers Real Control Instead
• Digiday: ‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?
• StreetFight: Reaching Consumers with Relevant Messaging for the Holidays
• MarTech Outlook: Consumer First. The Advertising of Tomorrow
• NetWise Data: The Ideal Future of Marketing
• Product Hunt: Solutions should be simple.
• Mi3: Red alert: burner email addresses pose post-cookie risk
• DigiDay: Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
• Ad Tech Explained: Will Sign in with Apple destroy universal identifiers?
• AdExchanger: Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google)
• Le Cinq: On An Open and Free Internet, Quantitative Dieting, and Wood-Burning Ovens.