Blog Category Archive Psychology

04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

21 Dec

The Accuracy of Teamwork in the Workplace

Posted on December 21, 2012 by Keith Petri in Business, Business Operations, Productivity, Psychology with 0 Comments

The accuracy of the group is far greater than the individual.
- Marcus du Sautoy
In 1906 a cow died. It was put on display at a local village fair as the subject of a guess-the-weight competition. While no one guessed the correct weight, everyone’s collective guesses resulted in an average, acc...

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Blog Category Archive Psychology

The Future of Mobile is Engagement

The Accuracy of Teamwork in the Workplace