/kp

/kp

thoughts on adtech, identity, and everything in between.

  • Home
  • About
    • Press
    • Guest Posts
  • Work
  • Blog
  • Contact

Blog Category Archive Sales

Subscribe to our RSS feed
31 Dec

Business Planning for CAC & LTV

Posted on December 31, 2012 by Keith Petri in Business, Marketing, Sales with 3 Comments

You have a business concept, you have a vision for your company, and you have formalized a sales process resulting in an increased success rate from prospect to closure. Now what?

In business, processes and strategies must be continuously improved upon depending on their efficiency, effectiven...

Continue Reading »


09 Dec

How Properly Projecting Sales Cycles Ensures Growth

Posted on December 9, 2012 by Keith Petri in Business, Business Operations, Sales with 1 Comments

Consulting for small businesses across verticals affords me the ability to continuously learn. I am exposed to a number of industry specific challenges, but periodically find myself faced with a recurring problem faced by clients across all industries. Recently I have seen numerous clients confro...

Continue Reading »


05 Dec

Formalizing the Sales Process

Posted on December 5, 2012 by Keith Petri in Business, Business Operations, Sales with 6 Comments

A business is only as strong as its weakest process. Having clear guidelines for all tasks is essential to maintaining a level of consistency in your brand image, client communications, and quality of work. As previously discussed, formalizing processes is a prolonged exercise that grows with a c...

Continue Reading »


More
« Newer | Older »

My name is Keith Petri.

// SVP Product @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

Newsletter Signup

Why Subscribe?

Email Preferences
  • Follow me on Twitter
  • Become a friend on Facebook
  • Connect with me on LinkedIn
  • Follow me on Youtube
  • Subscribe to RSS feed
  • Contact me via email

2025 © /kp All rights reserved.

Powered by WordPress. Sigma Theme by DeDePress