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Blog Category Archive Sales

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31 Dec

Business Planning for CAC & LTV

Posted on December 31, 2012 by Keith Petri in Business, Marketing, Sales with 3 Comments

You have a business concept, you have a vision for your company, and you have formalized a sales process resulting in an increased success rate from prospect to closure. Now what?

In business, processes and strategies must be continuously improved upon depending on their efficiency, effectiven...

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17 Dec

Sales Resources | Know Your Audience

Posted on December 17, 2012 by Keith Petri in Business, Networking, Sales with 0 Comments

Once a business formalizes the sales process, understands future cash flows, and defines its competitive advantage, it is the responsibility of the sales team to utilize the structure to close deals. Salesmen typically face a difficulty justifying the reason for reaching out. Regardless of whethe...

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12 Dec

Strategically Delay Cash Inflows

Posted on December 12, 2012 by Keith Petri in Business, Sales with 1 Comments

Increasing positive cash flow typically entails accelerating cash inflows, decelerating cash outflows, and/or minimizing your expenses. After determining the sales cycle and better understanding how to accurately project cash flows, a small business gains a clear understanding of its monthly sale...

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09 Dec

How Properly Projecting Sales Cycles Ensures Growth

Posted on December 9, 2012 by Keith Petri in Business, Business Operations, Sales with 1 Comments

Consulting for small businesses across verticals affords me the ability to continuously learn. I am exposed to a number of industry specific challenges, but periodically find myself faced with a recurring problem faced by clients across all industries. Recently I have seen numerous clients confro...

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05 Dec

Formalizing the Sales Process

Posted on December 5, 2012 by Keith Petri in Business, Business Operations, Sales with 6 Comments

A business is only as strong as its weakest process. Having clear guidelines for all tasks is essential to maintaining a level of consistency in your brand image, client communications, and quality of work. As previously discussed, formalizing processes is a prolonged exercise that grows with a c...

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My name is Keith Petri.

// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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