Published on AdExchanger
Read on Screen6.io
A report from comScore showed that consumers are spending more time on their smartphones, tablets and connected TVs than ever before, and it’s not necessarily eating into the time spent on their desktops. The cross-platform consumer is a reality, an...
Published on MediaPost
Read on Screen6.io
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum. Not all data is created equal and data distrust occurs when we begin to question ...
Published on The MakeGood
Read on Screen6.io
AppNexus led the announcement of a new consortium organized to enable people-based media buying for programmatic advertising. Screen6 applauds both Brian O’Kelley and Travis May for taking the initiative to put together this open, industry-standard...
Published on MarTech Series
Read on Screen6.io
Let’s try to agree on what is black and white…
There is a lot of noise in the industry about the selection of cross-device solutions. However, with all the conversation surrounding omni channel marketing, there is a significant gap in the unde...
Read on Screen6.io
Advertising technology prides itself on continuously advancing the field. I believe we are acting as our own worst enemy when we define and share templates for the evaluation of a potential vendor. Let me explain...
I have very few guilty pleasures in life. Watching Casey...
