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/kp

thoughts on adtech, identity, and everything in between.

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16 Sep

Blogging Without Followers

Posted on September 16, 2010 by Keith Petri in Blogging, eBranding Me, Social Media, Technology with 5 Comments

Whether your blog has 20,000 unique visitors/month or just a few close friends and family members, it is an invaluable hobby for you to continue. Blogging is a practice that enables participants to become better writers, storytellers and readers.

Research

In order to maintain a blog an indi...

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07 Sep

Social Media Policy

Posted on September 7, 2010 by Keith Petri in College, eBranding Me, Lifestyle, Privacy, Social Media, Technology, Tools with 2 Comments

The rise in popularity of social media tools has created a need for institutions to address the use of the Internet by their employees. However, the creation of such policies can be difficult and overwhelming. More and more of my clients have been requesting my services to form their Social Media...

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23 Aug

Boomerang: A “Must Have” Gmail Extension

Posted on August 23, 2010 by Keith Petri in Lifestyle, Networking, News, Reviews, Technology, Technology, Tools with 6 Comments

With email remaining the primary mean of communication online, it can sometimes become overwhelming to address all of your new messages at one time. Boomerang allows users to control when you send and receive messages.

Ignoring the fact that I have an inordinate amount of email accounts, my Gm...

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18 Jun

RWW Real-Time Summit, eSafety and Personal Branding

Posted on June 18, 2010 by Keith Petri in Business, Events, Lifestyle, Networking, News with 1 Comments

Last week I was fortunate enough to attend the ReadWriteWeb Real-Time Summit in New York City.  The unconference was an amazing experience that exposed me to technology and an tremendous network of like-minded individuals. Nick Bicanic, founder of EchoEcho was just one of the many innovative atte...

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12 May

Check Point

Posted on May 12, 2010 by Keith Petri in Blogging, Lifestyle, News, Reviews, Social Media, Technology with 3 Comments

It’s official, my undergraduate career has come to an end.  On Monday afternoon I walked out of my last final with an overwhelming sensation of confusion, anxiousness, and most importantly, excitement.  I am entering the next phase of my life, and like many soon-to-be-graduates, I am still planni...

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My name is Keith Petri.

// SVP Identity + Data @ Viant
// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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