25 Aug

BranchOut – Meaningful Networking on Facebook

A staggering 80% of jobs are secured through networking. However, popular professional networks such as LinkedIn have very little success on Facebook – the world’s largest social network.

BranchOut is a brand new Facebook application that aims to connect individuals with their established netw...

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22 Jul

Perfectly Executed

Marketing agencies have been attempting to leverage the power of social media since the medium gained momentum beyond early adopters. Recently, there have been two campaigns that have caught my attention: Old Spice and Captain Morgan.

The advertising agency Wieden + Kennedy recently shocked th...

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