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03 Aug

Mobile Web vs. Native Apps

Posted on August 3, 2014 by Keith Petri in Ad Tech, Apps, Mobile, Technology with 0 Comments

Should I develop a mobile web app or a native application?

A few years ago developers were faced with deciding between building for desktop or mobile first. Now, developers routinely go mobile-first, and many choose to build a native app for either the iOS or Android operating systems. This is...

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27 Jul

Investing in Mobile

Posted on July 27, 2014 by Keith Petri in Apps, Business, Marketing, Mobile, Product, Technology, Venture Capital with 0 Comments

Working in mobile advertising technology, I am astounded at the pace of innovation in the space. Consumers are adopting new technology almost as fast as providers can release hardware and software updates. With mobile traffic accounting for over 30% of total web traffic and individual web propert...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @bryce Update from a fund I'm an LP in saying the quiet part out loud: "There are so few Series A’s/B’s getting done by the larger funds that it's impossible to get enough signal as to what kind of Seed company we can invest in now that will be attractive to the major funds in ~18 mo"

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@alextcone @jaimelevitt @zachrodgers Jelly!

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@AdtechGod I genuinely didn't know who AdTechGod was until listening to this episode 🙃 🤫

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@gstellato25 @lockr_digital Love that bokeh 📸

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@airgups23 @AdtechGod @JU4NMEND0Z4 I mean... twitter.com/keithepetri/st…

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