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03 Aug

Mobile Web vs. Native Apps

Posted on August 3, 2014 by Keith Petri in Ad Tech, Apps, Mobile, Technology with 0 Comments

Should I develop a mobile web app or a native application?

A few years ago developers were faced with deciding between building for desktop or mobile first. Now, developers routinely go mobile-first, and many choose to build a native app for either the iOS or Android operating systems. This is...

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27 Jul

Investing in Mobile

Posted on July 27, 2014 by Keith Petri in Apps, Business, Marketing, Mobile, Product, Technology, Venture Capital with 0 Comments

Working in mobile advertising technology, I am astounded at the pace of innovation in the space. Consumers are adopting new technology almost as fast as providers can release hardware and software updates. With mobile traffic accounting for over 30% of total web traffic and individual web propert...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @samuel_spitz Idk who needs to hear this but building something from zero that 1,000 people love is way harder than 80hrs/wk of PowerPoint

About 54 minutes ago from Keith Petri 💾's Twitter · reply · retweet · favorite

🚫 Cookies = ITP 🚫 IDFA = ATT 🚫 IP = Privacy Relay 🚫 Email = Hide My Email 🟰 Apple Ads I’ve been screaming this from the 🏔 twitter.com/eric_seufert/s…

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@humanpropensity @micshasan @AdtechGod @mberk 🤔 definitely should be GPC...

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@airgups23 I think it is a platform...

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @jbrowder1 Good news! We have now received reports that the following script (either in writing or over the phone) works with the five largest banks, among others, for reversing ACH deposits to FTX. It is a delicate situation regarding the meaning of unauthorized. Language below: pic.twitter.com/eZbfMjLx5I

About a week ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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  • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
  • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

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