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03 Aug

Mobile Web vs. Native Apps

Posted on August 3, 2014 by Keith Petri in Ad Tech, Apps, Mobile, Technology with 0 Comments

Should I develop a mobile web app or a native application?

A few years ago developers were faced with deciding between building for desktop or mobile first. Now, developers routinely go mobile-first, and many choose to build a native app for either the iOS or Android operating systems. This is...

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27 Jul

Investing in Mobile

Posted on July 27, 2014 by Keith Petri in Apps, Business, Marketing, Mobile, Product, Technology, Venture Capital with 0 Comments

Working in mobile advertising technology, I am astounded at the pace of innovation in the space. Consumers are adopting new technology almost as fast as providers can release hardware and software updates. With mobile traffic accounting for over 30% of total web traffic and individual web propert...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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RT @Jai__Malik Early hires at startups are the real MVPs.

About 14 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Introduction to the masses is key for adoption. Interesting times ahead. twitter.com/cdixon/status/…

About 15 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @Neal_Freyman When I joined Morning Brew in 2017, I had one goal for the company. Today, we accomplished that goal. Here's our interview with Gritty. morningbrew.com/daily/stories…

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@DanielleMorrill I'd be happy to show you what I'm working at with lockrMail - plus we can talk pizza and my new Ooni 🍕

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@AdTechExplained Happy to catch up...

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