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04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMAย is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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About 4 hours ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

I spy, @lockr_digital ๐Ÿ’ช twitter.com/adexchanger/stโ€ฆ

About 8 hours ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

@AlphaVCcoms You are proving my point! This isn't comparable! Why are you trying to conflate advice for one industry in one country as something in relation to your situation?!? I cannot continue this conversation. Thank you for listening.

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@richriker Worth it?

Yesterday from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

@AlphaVCcoms We are going to have to just agree to disagree. If you have great technology and are positioned well in your market, your company will be able to i) raise capital, and ii) subsequently convince (and pay) exectuves to join.

Yesterday from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

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