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Blog All posts tagged Business Development

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18 Apr

Binary Method to Prospecting Leads with Alex Berman

Posted on April 18, 2013 by Keith Petri in Business, Sales, Strategy, Technology, Tools, Video with 10 Comments

Alex Berman, currently the Business Development Manager at Vimbly, originally contacted me via oHours in hopes of discussing how to best enter the New York tech scene. After networking his way into Vimbly, a new activity finding service, we reconnected to discuss sales tactics which resulted in t...

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05 Mar

Calculate and Monitor Customer Acquisition Cost

Posted on March 5, 2013 by Keith Petri in Business, Sales, Strategy with 1 Comments

Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.

Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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@alextcone @dmarti hmmmmmmm.

About 13 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @tommyrva building a startup is a marathon, not a sprint except there's no distinct finish line so you have to guess how long you're going to need to run and also occasionally some of the other runners pull out knives and try to kill you so actually you also have to sprint but otherwise

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

👋🏻 happy to walk you through it, and the roadmap, personally. twitter.com/brianjyip/stat…

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Excited for this launch. Great work Sean and team! twitter.com/SeanGrossman6/…

Last week from Keith Petri 💾's Twitter · reply · retweet · favorite

@thomasgermain @braedon @humanpropensity See #2 here: blog.estimote.com/post/186160…

Last week from Keith Petri 💾's Twitter · reply · retweet · favorite

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