Business Development | Keith Petri's Space

18 Apr

Binary Method to Prospecting Leads with Alex Berman

Posted on April 18, 2013 by Keith Petri in Business, Sales, Strategy, Technology, Tools, Video with 10 Comments

Alex Berman, currently the Business Development Manager at Vimbly, originally contacted me via oHours in hopes of discussing how to best enter the New York tech scene. After networking his way into Vimbly, a new activity finding service, we reconnected to discuss sales tactics which resulted in t...

05 Mar

Calculate and Monitor Customer Acquisition Cost

Posted on March 5, 2013 by Keith Petri in Business, Sales, Strategy with 1 Comments

Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.

Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...

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Binary Method to Prospecting Leads with Alex Berman

Calculate and Monitor Customer Acquisition Cost