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04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @bryce Update from a fund I'm an LP in saying the quiet part out loud: "There are so few Series A’s/B’s getting done by the larger funds that it's impossible to get enough signal as to what kind of Seed company we can invest in now that will be attractive to the major funds in ~18 mo"

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@airgups23 @AdtechGod @JU4NMEND0Z4 I mean... twitter.com/keithepetri/st…

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