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Blog All posts tagged Mobile Monetization

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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@chrismaddern @MyFitnessPal I would have thought of that, but I'm still old school and go to the store. Opportunity for companies like @chicoryco or for @SunBasketMeals to have scannable codes on their recipes (some users have hardcoded a few recipes manually).

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.@MyFitnessPal should let you scan your groceries and suggest exact meal plans based on what's in your fridge and your diet goals... Any other app do something comparable?

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@ericbahn @AthleticBrewing Amazing company. Great way to finish a day of yard work 😉

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I'm proud of this... twitter.com/austin_rief/st…

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@bzises Not everyone is as skilled as you and requires tools to do so...

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