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Blog All posts tagged Mobile Monetization

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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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@alextcone @dmarti hmmmmmmm.

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RT @tommyrva building a startup is a marathon, not a sprint except there's no distinct finish line so you have to guess how long you're going to need to run and also occasionally some of the other runners pull out knives and try to kill you so actually you also have to sprint but otherwise

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👋🏻 happy to walk you through it, and the roadmap, personally. twitter.com/brianjyip/stat…

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Excited for this launch. Great work Sean and team! twitter.com/SeanGrossman6/…

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@thomasgermain @braedon @humanpropensity See #2 here: blog.estimote.com/post/186160…

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