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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@paqitup Yeah, but it needs to be exposed to me as a user! This would easily justify the monthly fee I begrudgingly pay to LinkedIn each month...

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@CoryDavis321 But what about me?!? pic.twitter.com/fSJwAAOY1A

About 5 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@CoryDavis321 Ughhhhh, they ruin everything! Honestly, one of the established CRMs even has this data, but they don't technically have the rights to co-mingle and learn across company. So many opportunities here!

About 5 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Finding the ideal introduction via mutual connections shouldn't be so hard... If we have 100+ mutuals on LinkedIn, there could easily be a feature that determines which mutual is the strongest- a lot of the necessary data is there (I.e. overlapping years at a company or college).

About 5 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@Sigalow This is exactly what I'm working on - supporting the open internet and free access to information...

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