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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@cokiehasiotis Network. Invest in your network first. Gather feedback throughout the building process. Your first 100 users/testers should be there #Day1.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@mrdipeshashah @michaelmiraflor This huge. Considering a studio in Chelsea (full service building) is $5k... Easily >$10k (conservatively).

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@BradAT Centralized email server - certainly opportunities for cross promotion in the future. Might I suggest making a Digest on lockrMail. I can get you beta access 🤯

About 4 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@Lamaison40 @UofDigital @Myles_Younger It won't be linear without cross-domain/browser/device connectivity... 🧐

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@mrdipeshashah @MarkDonatelli Ping me with deets.

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