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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@paqitup @MyFitnessPal Huge opportunity here. Someone has definitely tried this before... I want to find the post mortem on the business.

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@ianrosen We can talk about it on our next call. Consumer data rights 😉

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This week at @lockr_digital: +24% registered accounts (w/w) +27% emails processed (w/w) +77% waitlist signups (w/w) 100+ more invites will be distributed next week. Get on the waitlist here: lockrMail.com

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@nateliason This was the first one we built - followed by a much larger one further away from the house. pic.twitter.com/PLqHfPkMVp

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@nateliason I cobbled together 3 different items. This is similar, but not exact: i) amazon.com/gp/product/B00… ii) amazon.com/gp/product/B01… iii) amazon.com/gp/product/B00… iv) and a set of stones from HomeDepot - can't find them online... Measuring the insert is key.

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