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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@dlandsma @lockr_digital @KateKayeReports @Digiday I think there are a lot of other variables involved in deciding between a "real email" versus a "junk email" - especially given the fact we are processing close to 25,000 emails/month after only a couple of months with limited test users.

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

"Consumers are incentivized to use a machine-generated email since there is no reason to provide a deliverable email address." Appreciated the opportunity to share @lockr_digital's perspective with @KateKayeReports @Digiday. digiday-com.cdn.ampproject.or…

About 5 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @galeforceVC Use this cold email format with investors! 🤗unique connection (why the investor is a fit) 💡startup's value prop 📈traction (revenue, users, trials, growth %s, etc) 💸raise info (total amount/structure, $ committed, price if you know it) 💻link to deck ✨ask for 15 min call!

About 2 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@bzises Nothing new in the doc. Not worth it.

About 2 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@ibaklanov The only way I got a 4.0 GPA is if grading your own homework counts...

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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