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17 Dec

Sales Resources | Know Your Audience

Posted on December 17, 2012 by Keith Petri in Business, Networking, Sales with 0 Comments

Once a business formalizes the sales process, understands future cash flows, and defines its competitive advantage, it is the responsibility of the sales team to utilize the structure to close deals. Salesmen typically face a difficulty justifying the reason for reaching out. Regardless of whethe...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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@nick_jordan Completely agree. But the majority of data being discussed by AdTech/martech today is.

About 40 minutes ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Data interoperability is not a term that should be used between companies, but on behalf of a consumer consciously moving data from one entity to another.

About 43 minutes ago from Keith Petri 💾's Twitter · reply · retweet · favorite

First party shouldn't refer to a publisher's access to consumer data. First party should refer to personal data ownership and the ability to provision access to it.

About 43 minutes ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@JimmyCollier @cpokane I think there is a model that works without being funded by the business or a piece of the ad revenue. I would be interested to know which products you are referring to. There are some tangentially positioned, but none that meet all the requirements.

About 2 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@cpokane Interesting that all the CMPs actually work for the brand/platform/business. We need an agent to represent the best interest of the consumer...

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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