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02 Dec

Binders Full of Procedures

Posted on December 2, 2012 by Keith Petri in Business, Business Operations, Entrepreneurship with 3 Comments

Forming an organizationโ€™s structure is a difficult task for any entrepreneur to tackle โ€“ especially when he is just starting out. However, forward thinking allows for a small business owner to understand the steps necessary to bring his concept to fruition.

I have recently met with two founder...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @NattyZ We used to fly across the country for a single meeting.

About an hour ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

@adzandads @mjbarash @ericfranchi @andymonfried @tkawaja @Richymediaguy It's already here? There is a Consent Management Platform that works on behalf of the consumer? Not the business/media-owner that pays for its services to ensure they are compliant?

About an hour ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

Killing it ๐Ÿ’ช twitter.com/OnRallyRd/statโ€ฆ

About 13 hours ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

Now is the time to bring to the industry a consumer-facing tool to connect consumers with the world of advertising in a trusted, transparent, and fully opt-in manner. cc: @mjbarash @ericfranchi @andymonfried @tkawaja @Richymediaguy

About 13 hours ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

"People-based IDs..." "Authenticated Future" etc. ---> the industry is shooting itself in the foot by pushing for email collection across the board. Consumers are beginning to fight back with tools that break out entire ecosystem (i.e. machine generated emails).

About 13 hours ago from Keith Petri ๐Ÿ’พ's Twitter · reply · retweet · favorite

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