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Blog All posts tagged Retention Rate

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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

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Nailed it. twitter.com/PresidentEmbii…

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@alexrkonrad @ForbesTech I’d love to contribute on data and privacy. I have tons of content written looking for a home...

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The only concern here is the complications of stacked notes if this isn’t thought through correctly. But I completely support it. twitter.com/pitdesi/status…

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@Altimor So many other variables involved. Speed and simplicity is only part of the equation. Certainly a lot of innovation within this sector right now...

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RT @AdrienneLaF Here's why your gmail's not working... yikes. pic.twitter.com/6Dxg1qjuSQ

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