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04 May

The Future of Mobile is Engagement

Posted on May 4, 2014 by Keith Petri in Business, Marketing, Mobile, Product, Psychology, Technology with 2 Comments

Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@dlandsma @lockr_digital @KateKayeReports @Digiday Definitely a % of users outside of our demographic and the very few that have invested the time over the past decade to leverage thefikters already available withing GMail - but they are cumbersome for even those who are technically capable, let alone the vast majority of users.

About 13 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@dlandsma @lockr_digital @KateKayeReports @Digiday I think there are a lot of other variables involved in deciding between a "real email" versus a "junk email" - especially given the fact we are processing close to 25,000 emails/month after only a couple of months with limited test users.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

"Consumers are incentivized to use a machine-generated email since there is no reason to provide a deliverable email address." Appreciated the opportunity to share @lockr_digital's perspective with @KateKayeReports @Digiday. digiday-com.cdn.ampproject.or…

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @galeforceVC Use this cold email format with investors! 🤗unique connection (why the investor is a fit) 💡startup's value prop 📈traction (revenue, users, trials, growth %s, etc) 💸raise info (total amount/structure, $ committed, price if you know it) 💻link to deck ✨ask for 15 min call!

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@bzises Nothing new in the doc. Not worth it.

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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