Should I develop a mobile web app or a native application?
A few years ago developers were faced with deciding between building for desktop or mobile first. Now, developers routinely go mobile-first, and many choose to build a native app for either the iOS or Android operating systems. This is...
Working in mobile advertising technology, I am astounded at the pace of innovation in the space. Consumers are adopting new technology almost as fast as providers can release hardware and software updates. With mobile traffic accounting for over 30% of total web traffic and individual web propert...
The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. As an active corporate member for nearly two years, I have contributed to working groups, industry papers and events. Recently, I sat down with M...
Mobile User Retention vs. Mobile Revenue per User
Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.
Similar to...
Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...
