Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.
If you want to stay in business forever, incre...
You have a business concept, you have a vision for your company, and you have formalized a sales process resulting in an increased success rate from prospect to closure. Now what?
In business, processes and strategies must be continuously improved upon depending on their efficiency, effectiven...
The accuracy of the group is far greater than the individual.
- Marcus du Sautoy
In 1906 a cow died. It was put on display at a local village fair as the subject of a guess-the-weight competition. While no one guessed the correct weight, everyone’s collective guesses resulted in an average, acc...
Once a business formalizes the sales process, understands future cash flows, and defines its competitive advantage, it is the responsibility of the sales team to utilize the structure to close deals. Salesmen typically face a difficulty justifying the reason for reaching out. Regardless of whethe...
Increasing positive cash flow typically entails accelerating cash inflows, decelerating cash outflows, and/or minimizing your expenses. After determining the sales cycle and better understanding how to accurately project cash flows, a small business gains a clear understanding of its monthly sale...
