Mobile User Retention vs. Mobile Revenue per User
Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.
Similar to...
Advertisers are in the midst of conference season. As the SVP of Strategic Partnerships at Human Demand, I've attended quite a few - ranging from IAB to DLD, and MMA is fast approaching. I've seen a theme develop in recent weeks, reiterated by speakers with differing backgrounds across different ...
Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.
If you want to stay in business forever, incre...
Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have been put to rest, the concept of companies like Facebook charging brands to access the a...
The majority of small businesses base their pricing models on the Cost of Goods Sold (COGS) rather than the Customer Perceived Value (CPV). While pricing models’ successes vary between industries, Customer Perceived Value is a proven method to insure one of the highest, if not the highest margin ...
