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06 Jan

Generating Repeat Customers

Posted on January 6, 2013 by Keith Petri in Business, Marketing, Product, Sales, Strategy with 0 Comments

Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.

If you want to stay in business forever, incre...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @bryce Update from a fund I'm an LP in saying the quiet part out loud: "There are so few Series Aโ€™s/Bโ€™s getting done by the larger funds that it's impossible to get enough signal as to what kind of Seed company we can invest in now that will be attractive to the major funds in ~18 mo"

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