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27 Jan

Breaking Down Mobile Ad Targeting

Posted on January 27, 2014 by Keith Petri in Ad Tech, Data, Geo-Location, Mobile, Technology, Twitter with 0 Comments

Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...

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13 Jan

Data & Context in 2014

Posted on January 13, 2014 by Keith Petri in Ad Tech, Business, Data, Marketing, Mobile, Technology with 0 Comments

The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@cokiehasiotis Network. Invest in your network first. Gather feedback throughout the building process. Your first 100 users/testers should be there #Day1.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@mrdipeshashah @michaelmiraflor This huge. Considering a studio in Chelsea (full service building) is $5k... Easily >$10k (conservatively).

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@BradAT Centralized email server - certainly opportunities for cross promotion in the future. Might I suggest making a Digest on lockrMail. I can get you beta access 🤯

About 4 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@Lamaison40 @UofDigital @Myles_Younger It won't be linear without cross-domain/browser/device connectivity... 🧐

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@mrdipeshashah @MarkDonatelli Ping me with deets.

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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Popular Posts

  • Recent Posts
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  • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
  • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

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