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27 Jan

Breaking Down Mobile Ad Targeting

Posted on January 27, 2014 by Keith Petri in Ad Tech, Data, Geo-Location, Mobile, Technology, Twitter with 0 Comments

Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...

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13 Jan

Data & Context in 2014

Posted on January 13, 2014 by Keith Petri in Ad Tech, Business, Data, Marketing, Mobile, Technology with 0 Comments

The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@AlphaVCcoms You are proving my point! This isn't comparable! Why are you trying to conflate advice for one industry in one country as something in relation to your situation?!? I cannot continue this conversation. Thank you for listening.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@richriker Worth it?

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@AlphaVCcoms We are going to have to just agree to disagree. If you have great technology and are positioned well in your market, your company will be able to i) raise capital, and ii) subsequently convince (and pay) exectuves to join.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@AlphaVCcoms Ok.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

@AlphaVCcoms I don't attend medical conferences and then get in confrontations when I tell them buying their medical equipment didn't help me with managing the analytics of my website - it simply doesn't relate...

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

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