Published on MediaPost
Read on Screen6.io
Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum. Not all data is created equal and data distrust occurs when we begin to question ...
Published in Mobile Marketer
Read on Screen6.io
The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another ...
Over the past year I have acted as the SVP of Business Development at eDealya, which is a technology that enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. My time at eDealya has been challenging and rewarding, but it’s time for me to mo...
Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...
Most small businesses are faced with many of the same problems. Perhaps the most pernicious is the missing 25th hour in a day. The introduction of new technology and various platforms to market a service or product does not help the situation.
Restaurants are especially bombarded by new ways t...
