The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest cars on the market seem more like software platforms that people just happen to drive. In the United Sta...
While over-the-top media (OTT) has gained a larger piece of the media pie, measuring its engagement through connected devices and in households is deeply flawed. Keith Petri, CSO of Screen6, explores the importance of effective measurement for marketers to better understand their audiences.
Ha...
These days, ad tech firms are throwing around the phrase “real-time” the way that some supermarkets throw around the phrase “freshly baked.” It sounds nice, right? You think you know what that means. That loaf of bread might have been “freshly baked” at some point – but was it “freshly baked” a w...
Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging it is to tap into reliable cross-device data. The fact of the mat...
It has been just over one-year since I launched the first iteration of Keith Petri's Space. After a few redesigns, opting to self-host and becoming albeit obsessed with blogging, I have realized why I enjoy publicly posting my thoughts online. I enjoy blogging because it allows me to flush out an...
