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27 Jan

Breaking Down Mobile Ad Targeting

Posted on January 27, 2014 by Keith Petri in Ad Tech, Data, Geo-Location, Mobile, Technology, Twitter with 0 Comments

Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...

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13 Jan

Data & Context in 2014

Posted on January 13, 2014 by Keith Petri in Ad Tech, Business, Data, Marketing, Mobile, Technology with 0 Comments

The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@alextcone @dmarti hmmmmmmm.

About 12 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @tommyrva building a startup is a marathon, not a sprint except there's no distinct finish line so you have to guess how long you're going to need to run and also occasionally some of the other runners pull out knives and try to kill you so actually you also have to sprint but otherwise

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

👋🏻 happy to walk you through it, and the roadmap, personally. twitter.com/brianjyip/stat…

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Excited for this launch. Great work Sean and team! twitter.com/SeanGrossman6/…

About 6 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@thomasgermain @braedon @humanpropensity See #2 here: blog.estimote.com/post/186160…

Last week from Keith Petri 💾's Twitter · reply · retweet · favorite

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  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter

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