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27 Jan

Breaking Down Mobile Ad Targeting

Posted on January 27, 2014 by Keith Petri in Ad Tech, Data, Geo-Location, Mobile, Technology, Twitter with 0 Comments

Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...

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13 Jan

Data & Context in 2014

Posted on January 13, 2014 by Keith Petri in Ad Tech, Business, Data, Marketing, Mobile, Technology with 0 Comments

The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@AdtechGod This feels like a collaboration with @soren_iverson 🔥

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Appropriate evening for YouTube to recommend this video... 🥶 youtu.be/lH6r6J3WsDk

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@Scrilla100 Perfect. This means I don't need to schedule your email to be delivered on Monday 🤣

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As the first consumer-focused platform for identity, consent, and data, @lockr_digital is meeting heightened consumer concerns about #privacy by always putting the consumer first. twitter.com/Verisk_MS/stat…

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@Just_Kate @credistick @apbyers Ahem, 🤔 lockrMail.com

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  • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
  • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
  • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better
    • Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
    • Why Machine-Generated Emails Are Ad Tech’s Next Nightmare
    • ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

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