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Blog All posts tagged Geolocation

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27 Jan

Breaking Down Mobile Ad Targeting

Posted on January 27, 2014 by Keith Petri in Ad Tech, Data, Geo-Location, Mobile, Technology, Twitter with 0 Comments

Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...

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13 Jan

Data & Context in 2014

Posted on January 13, 2014 by Keith Petri in Ad Tech, Business, Data, Marketing, Mobile, Technology with 0 Comments

The dawning of a New Year brings a surfeit of “Predictions for 2014” posts. While there are numerous topics, I’m interested in discussing some that touch on the state of technology – specifically, how the driving force behind the internet (advertising) will change, and what that means for consume...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@paqitup Yeah, but it needs to be exposed to me as a user! This would easily justify the monthly fee I begrudgingly pay to LinkedIn each month...

About 2 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@CoryDavis321 But what about me?!? pic.twitter.com/fSJwAAOY1A

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@CoryDavis321 Ughhhhh, they ruin everything! Honestly, one of the established CRMs even has this data, but they don't technically have the rights to co-mingle and learn across company. So many opportunities here!

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

Finding the ideal introduction via mutual connections shouldn't be so hard... If we have 100+ mutuals on LinkedIn, there could easily be a feature that determines which mutual is the strongest- a lot of the necessary data is there (I.e. overlapping years at a company or college).

About 3 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@Sigalow This is exactly what I'm working on - supporting the open internet and free access to information...

About 15 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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