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Blog All posts tagged Lifetime Value

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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

Similar to...

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05 Mar

Calculate and Monitor Customer Acquisition Cost

Posted on March 5, 2013 by Keith Petri in Business, Sales, Strategy with 1 Comments

Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.

Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...

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06 Jan

Generating Repeat Customers

Posted on January 6, 2013 by Keith Petri in Business, Marketing, Product, Sales, Strategy with 0 Comments

Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.

If you want to stay in business forever, incre...

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31 Dec

Business Planning for CAC & LTV

Posted on December 31, 2012 by Keith Petri in Business, Marketing, Sales with 3 Comments

You have a business concept, you have a vision for your company, and you have formalized a sales process resulting in an increased success rate from prospect to closure. Now what?

In business, processes and strategies must be continuously improved upon depending on their efficiency, effectiven...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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@dlandsma @lockr_digital @KateKayeReports @Digiday Definitely a % of users outside of our demographic and the very few that have invested the time over the past decade to leverage thefikters already available withing GMail - but they are cumbersome for even those who are technically capable, let alone the vast majority of users.

About 15 hours ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@dlandsma @lockr_digital @KateKayeReports @Digiday I think there are a lot of other variables involved in deciding between a "real email" versus a "junk email" - especially given the fact we are processing close to 25,000 emails/month after only a couple of months with limited test users.

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

"Consumers are incentivized to use a machine-generated email since there is no reason to provide a deliverable email address." Appreciated the opportunity to share @lockr_digital's perspective with @KateKayeReports @Digiday. digiday-com.cdn.ampproject.or…

Yesterday from Keith Petri 💾's Twitter · reply · retweet · favorite

RT @galeforceVC Use this cold email format with investors! 🤗unique connection (why the investor is a fit) 💡startup's value prop 📈traction (revenue, users, trials, growth %s, etc) 💸raise info (total amount/structure, $ committed, price if you know it) 💻link to deck ✨ask for 15 min call!

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

@bzises Nothing new in the doc. Not worth it.

About 3 days ago from Keith Petri 💾's Twitter · reply · retweet · favorite

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