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18 Nov

Business Reputation Doesn’t Come Cheap

Posted on November 18, 2012 by Keith Petri in Business, Facebook, Product, Technology with 0 Comments

Recent controversy over Facebook adjusting its EdgeRank algorithm to allegedly minimize organic reach and increase sales of promoted posts prompted me to write this post. While the rumors, in my opinion, have been put to rest, the concept of companies like Facebook charging brands to access the a...

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22 Nov

Marketing Mix | Facebook is the Salt

Posted on November 22, 2011 by Keith Petri in Business, Facebook, Marketing, Social Media, Technology, Tools with 2 Comments

Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your cust...

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My name is Keith Petri.

// CEO @ loc.kr
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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RT @bryce Update from a fund I'm an LP in saying the quiet part out loud: "There are so few Series A’s/B’s getting done by the larger funds that it's impossible to get enough signal as to what kind of Seed company we can invest in now that will be attractive to the major funds in ~18 mo"

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@airgups23 @AdtechGod @JU4NMEND0Z4 I mean... twitter.com/keithepetri/st…

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