03 Feb

Dan Forbush, Executive Director of Communications at Skidmore College

We connected with Keith here at Skidmore when — a few weeks before hosting our own ‘Social Media Summit’ for invited faculty and staff — we saw what an outstanding job he was doing with the launch of eBranding Me. We figured that Keith — as a member of the Skidmore College of 2010 — would not only be the perfect person to lead a social-media training session, but would also be able to paint for us a highly authoritative, first-person report on how our young alumni are using these new tools. And we were right. Keith has an astute grasp of the importance of social media both in self-marketing and institutional marketing, and communicates it well. We’re continuing to work with him on an interactive initiative focused on alumni in LinkedIn.