It is not even 9AM on Friday morning and I am staring at an empty peanut butter jar. While my obsession with the rich, creamy and savory substance may not warrant a full blog post, the creativity of a new friend of mine does. Jan Zlotnick, the Chief Marketing Officer at GlobeOp Financial Services, recently spoke to me at a New York City career development program in New York City: Bubble2Boardroom.
Immediately after the event I spent some time following up with attendees I had networked with. From Jan’s LinkedIn profile, I was directed to his personal blog. Here, without question, the words “Peanut” and “Butter” caught my attention. Written a few months ago, Jan’s blog post “The Peanut Butter Q” addresses a current problem in corporate America: left brain thinkers in an increasingly right brained world.
Similar to the content Jan discussed at the Bubble2Boardroom event, the post highlights how simply implementing some creative thought into the analytical business mindset at work can result in some radical, and revenue generating, innovation. The concept was first brought to my attention when reading Daniel Pink’s book, “A Whole New Mind: Why Right-Brainers Will Rule the Future”.
How can you readdress your business model with your right brain to improve your customer experience and bottom line? Sometimes it as a simple as allowing your customer to unscrew the bottom cap and get what they want: some more peanut butter.