Marketing agencies have been attempting to leverage the power of social media since the medium gained momentum beyond early adopters. Recently, there have been two campaigns that have caught my attention: Old Spice and Captain Morgan.
The advertising agency Wieden + Kennedy recently shocked th...
It’s official, my undergraduate career has come to an end. On Monday afternoon I walked out of my last final with an overwhelming sensation of confusion, anxiousness, and most importantly, excitement. I am entering the next phase of my life, and like many soon-to-be-graduates, I am still planni...
Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College
Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...
Well, we have all had our month long binge of adhering to various New Year's Resolutions, but I am just gaining momentum with mine. Over the past year I have immersed myself in the new world defined by the term Social Media. I am constantly reading e-marketers' blogs, following influential peop...
