01
Jun
Data Clean Rooms Are Not a Magic Bullet for Retail Media – Or Anyone Else for That Matter
Today’s online retailers are sitting on a goldmine of first-party data about their customers. They know so much about you: What you want, when you want it, what you spent on it, how often you buy it—and how you pay for it. It’s an awesome combination. Or rather, it could be.
Yes, some retailer...