13 Feb

With Cross-Device Tracking It’s About Where You End, Not Where You Start

Published on MediaPost
Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement. It has recently been suggested that cross-device linkages can be improved ...

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09 Feb

It’s Not Just How Much, But Where and When We’re Connected That Matters

Published in Mobile Marketer
The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another — further reflecting t...

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06 Feb

It’s Not Solved, and It’s Not Easy

Published in MarTech Series
In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale behind these acquisitions ...

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25 Sep

When it Comes to Reach – Accuracy Counts

Published in Mobile Marketing Watch
It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Facebook’s claims, there ar...

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18 Dec

Cross-Device is a Focus for Marketers in 2017

The following is an excerpt from CrossDevice.Press’s bimonthly newsletter. CrossDevice.Press is the aggregation of all news pertinent to cross device development and partnerships within AdTech. Newsletters will be delivered every other Monday morning — typically including the top headlines from t...

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