The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is likely wrong, writes Keith Petri, chief strategy officer, Screen6, exclusively for ExchangeWire. Those who follow the news are able to se...
Published on ExchangeWire
Read on Screen6.io
A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...
Published on ExchangeWire
Read on Screen6.io
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...
Published in MarTech Series
Read on Screen6.io
In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale beh...
Read on Screen6.io
What a week!
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...
