21 Oct

Does Your Child have an Online Reputation?

Many parents of young adults and teenagers often worry about their child’s online presence. However, it is becoming more apparent that all parents, and expecting mothers, should be concerned about their child’s image on the Internet.

AVG recently conducted a study of 2,200 mothers from Western...

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22 Jul

Perfectly Executed

Marketing agencies have been attempting to leverage the power of social media since the medium gained momentum beyond early adopters. Recently, there have been two campaigns that have caught my attention: Old Spice and Captain Morgan.

The advertising agency Wieden + Kennedy recently shocked th...

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22 Jul

eDating [Addition]

This post acts as an update to a recent post on dating in the digital age: “Keith Petri is now ‘Single’”.

Earlier this week I published a post titled "Keith Petri is now 'Single'" on dating in the digital age. The following morning I was introduced to ALikeWise, an online dating service that m...

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19 Jul

Keith Petri is now “Single”

Dating in the digital age has brought new challenges to singles everywhere.
“When folks are breaking up with each other on Facebook, and a text message equates a love letter, it seems that we actually are quite primed for a romantic reboot.”
We live in the Digital Age where all activities, onli...

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26 Apr

The Next Viral Marketing Campaign is…

Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College

Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...

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