Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging it is to tap into reliable cross-device data. The fact of the mat...
Published on ExchangeWire
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Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or half full. Some have said that recent consolidation is the sign of an ‘Ad Tech Apocalypse’; and others see how innovative companies a...
Published on MediaPost
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Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...
Published on AdExchanger
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A report from comScore showed that consumers are spending more time on their smartphones, tablets and connected TVs than ever before, and it’s not necessarily eating into the time spent on their desktops. The cross-platform consumer is a reality, an...
Published on MediaPost
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Data has unquestionably made digital marketing more accurate and personal to the user experience, but there is an important problem that exists across the data spectrum. Not all data is created equal and data distrust occurs when we begin to question ...
