02 Apr

The Ever-Moving Target of Cross-Device Tracking

Nearly every advertiser today understands the importance of cross-device tracking as it relates to delivering informed, seamless marketing and customer experiences. However, very few understand just how complicated and challenging it is to tap into reliable cross-device data. The fact of the mat...

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22 Mar

The Match Game, Cookie Syncing Is So 1995

Published on MediaPost
Read on Screen6.io

Cookie syncing and audience matching is a process by which disparate pools of cookies are mapped to each other between two platforms such as a DSP and a SSP. Cookies, by nature, are domain-specific so the purpose of cookie syncing is to help platforms...

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