06 May

ANA | The Current Consent Model Is Broken — Let’s Give Consumers Something Better

They're the latest scourge of the internet. No, we're not talking about meme stonks, crypto bros, or fake news troll farms. We're talking about the show-stopping, screen-blocking, consumer-hostile data privacy consent messages that are everywhere.

Four years ago, the EU's General Data Protecti...

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29 Mar

Data Freshness is at the Core of Cross-Device Accuracy

Published on Mobile Marketing Watch
Read on Screen6.io

At Screen6, we have long believed that the solutions in place for cross-device tracking require a fresh set of eyes. It is important that the entire industry that has become reliant on cross-device identification, from buyers to sellers t...

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04 Mar

2014 Overview of Mobile Opportunities for Data Management Platforms (DMPs)

It’s 2014 and nearly everything is described as data-driven. From marketing to recruitment, all actives are quantified and leveraged in an algorithm to optimize a future, repetitive action. Data-centric strategies minimize waste and provide a competitive advantage.

Data Management Platforms (D...

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03 Mar

Paving New Roads at Human Demand

Over the past year I have acted as the SVP of Business Development at eDealya, which is a technology that enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. My time at eDealya has been challenging and rewarding, but it’s time for me to mo...

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