21 Mar

The Devils Version of Social Media

I was fortunate enough to attend Friday night’s New Jersey Devils game at the Prudential Center in Newark, NJ. Coincidentally, the New York Times published an article the following day praising the hockey team for their social media efforts. Being familiar with the majority of digital communicati...

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10 Mar

Foursquare 3.0 | Check-Ins Become More than an Ego Boost

“Why do you check-in?”
“Isn’t it creepy that people know where you are?”
“Haven’t you heard of Please Rob Me?”
“Put your phone away!”

We have all heard the various complaints from non-tech friends badgering us to justify our constant reliance of our mobile devices. And we have all s...

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18 Feb

Almost Good Enough to Eat: Food Communities and Social Media

The “Weekly Wrap Up” post is published every Friday and highlights the concluding week’s activities and events through text, images and video. I hope you enjoy and encourage you to subscribe via RSS and/or Email.

Last week was Social Media Week. In 9 cities across the world, social media enthu...

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26 Apr

The Next Viral Marketing Campaign is…

Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College

Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...

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