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11 Jun

Human Demand On The Power Of Data

Posted on June 11, 2014 by Keith Petri in Ad Tech, Apps, Data, Mobile, Privacy, Technology with 0 Comments

The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. As an active corporate member for nearly two years, I have contributed to working groups, industry papers and events. Recently, I sat down with M...

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18 May

How to Make the Most from your Mobile App

Posted on May 18, 2014 by Keith Petri in Ad Tech, Apps, Business, Mobile, Product, Strategy, Technology with 0 Comments

Mobile User Retention vs. Mobile Revenue per User

Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.

Similar to...

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05 Mar

Calculate and Monitor Customer Acquisition Cost

Posted on March 5, 2013 by Keith Petri in Business, Sales, Strategy with 1 Comments

Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.

Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...

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09 Jan

Managing Clients to Control Churn Rate, Cash Flow, and Sales

Posted on January 9, 2013 by Keith Petri in Business, Business Operations, Sales, Strategy with 0 Comments

Churn Rate is a primary factor in determining sales goals, projecting cash flow, and managing business growth. To determine a sound customer acquisition strategy it is necessary to examine the average lifetime value of a business’s customers. Understanding and accounting for churn rate will ensur...

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06 Jan

Generating Repeat Customers

Posted on January 6, 2013 by Keith Petri in Business, Marketing, Product, Sales, Strategy with 0 Comments

Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.

If you want to stay in business forever, incre...

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My name is Keith Petri.

// CEO @ loc.kr (a Viant company)
// GP @ Gambit.co

Previously Chief Strategy Officer at Screen6 (acquired by SambaTV), VP Strategic Partnerships at IgnitionOne, SVP Strategic Partnerships at Human Demand (acquired by IgnitionOne), SVP Business Development at eDealya (acquired by Human Demand), owner of CNSLT.us & Founder/CEO of iGottaGuide (acquired by GetYourGuide). Educated in business, economics, and studio art with a strong passion for marketing and technology. Learn more...

Keith Petri

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