The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. As an active corporate member for nearly two years, I have contributed to working groups, industry papers and events. Recently, I sat down with M...
Mobile User Retention vs. Mobile Revenue per User
Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.
Similar to...
Seldom do businesses invest in understanding their cost of customer acquisition. It is an important metric to understand and monitor while developing new marketing initiatives, adjusting pricing models, and the like.
Customer Acquisition Cost (CAC) and its relation to Customer Lifetime Value (...
Churn Rate is a primary factor in determining sales goals, projecting cash flow, and managing business growth. To determine a sound customer acquisition strategy it is necessary to examine the average lifetime value of a business’s customers. Understanding and accounting for churn rate will ensur...
Determining a viable Customer Acquisition Strategy is highly dependent on cost. To reiterate, compared to the Customer Acquisition Cost (CAC), the Lifetime Value (LTV) of a customer needs to meet or exceed the CAC to remain a sustainable business.
If you want to stay in business forever, incre...
