Published in MarTech Series
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In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale beh...
Published in Mobile Marketing Watch
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It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Faceb...
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What a week!
AdWeek is in full swing in New York City and cross-device continues to be one of the hot topics. From the CIMM’s release of the Best Practices in Cross-Device and Cross-Channel Identity Measurement to Google’s announcement on its new omni-channel products the...
Carlo Cisco is the Founder & CEO of SELECT, a premium membership program for that provides exclusive savings and perks for the best in dining, travel, entertainment, shopping & more. Carlo is an active member of the Young Entrepreneurs Council and previously helped build Groupon Japan into one of...
Working in mobile advertising technology, I am astounded at the pace of innovation in the space. Consumers are adopting new technology almost as fast as providers can release hardware and software updates. With mobile traffic accounting for over 30% of total web traffic and individual web propert...
