The following is an excerpt from CrossDevice.Press’s bimonthly newsletter. CrossDevice.Press is the aggregation of all news pertinent to cross device development and partnerships within AdTech. Newsletters will be delivered every other Monday morning — typically including the top headlines from t...
Mobile advertising technology is continuously improving. The ever-changing landscape is a result of consistent improvements to hardware and software, fragmented components and multiple operating systems available in the market, updates to wireless infrastructure, shifts in industry regulation, an...
Ask any chef: you cannot cook a successful meal without salt. Salt is versatile, powerful, and ubiquitous. Similarly, a marketer cannot build a successful social media campaign without Facebook. However, channeling all marketing dollars through Facebook is sure to leave a briny taste in your cust...
Everyone turns to LinkedIn for professional networking. Unfortunately their personal contacts – including close friends and family – are part of their Facebook networks. As I have stated previously, “In LinkedIn, you add a ‘connection’ or a ‘contact’ to your networking. In Facebook, you add a ‘fr...
I was fortunate enough to attend Friday night’s New Jersey Devils game at the Prudential Center in Newark, NJ. Coincidentally, the New York Times published an article the following day praising the hockey team for their social media efforts. Being familiar with the majority of digital communicati...
