Recently, there have been a number of public discussions about the future of TV (both linear and VOD) and addressability and measurement in the OTT space. A key component of these discussions is that cross-device addressability within OTT is easy to do and essentially a solved issue and that what...
Published on ExchangeWire
Read on Screen6.io
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...
Published on MediaPost
Read on Screen6.io
Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement. It has recently been suggested that cross-device lin...
Published in Mobile Marketer
Read on Screen6.io
The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another ...
Published in MarTech Series
Read on Screen6.io
In the last year, we’ve seen some high profile acquisitions in the cross-device space that have proven out the importance of cross-device identification, or at least that identity resolution companies are ripe for the picking. The rationale beh...
