22 Feb

GDPR is Fast Approaching: Are You Ready?

Published on ExchangeWire
Read on Screen6.io

A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that ‘utilise...

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20 Feb

Why Probabilistic Is the Key That Unlocks New Markets

Published on ExchangeWire
Read on Screen6.io

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, Keith Petri, CSO, Screen6, explains the importance...

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09 Feb

It’s Not Just How Much, But Where and When We’re Connected That Matters

Published in Mobile Marketer
Read on Screen6.io

The amount of time consumers spend on connected devices like mobile phones, tablets and connected TVs is increasing every year. According to eMarketer, the average American now spends 12 hours and 7 minutes each day behind one screen or another ...

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25 Sep

When it Comes to Reach – Accuracy Counts

Published in Mobile Marketing Watch
Read on Screen6.io

It appears that Facebook has some imaginary friends. That is, according to industry analyst Brian Wieser of Pivotal Research Group, who recently called out Facebook for misleading the market on what its actual reach is. According to Faceb...

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09 Oct

Behind the Scenes of SELECT with Carlo Cisco

Carlo Cisco is the Founder & CEO of SELECT, a premium membership program for that provides exclusive savings and perks for the best in dining, travel, entertainment, shopping & more. Carlo is an active member of the Young Entrepreneurs Council and previously helped build Groupon Japan into one of...

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