26 Apr

The Next Viral Marketing Campaign is…

Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College

Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...

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16 Apr
Inappropriate Tweet

A Need to Educate Students on E-Safety

The “Internet [has] transformed typical adolescent behavior – cliquish snubs, macho boasts, sexual flirtations, claims about drinking and drugs – into something not only public, but also permanent” stated a recent New York Times article Teaching About Web Includes Troublesome Parts by Stephanie C...

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10 Feb

New Year, New Me, Social Brand

Well, we have all had our month long binge of adhering to various New Year's Resolutions, but I am just gaining momentum with mine.  Over the past year I have immersed myself in the new world defined by the term Social Media.  I am constantly reading e-marketers' blogs, following influential peop...

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