Mobile User Retention vs. Mobile Revenue per User
Mobile application developers and publishers currently optimize for Monthly Revenue per User (MRPU), which is a massive oversight. This mistake lies in the imperative to find a balance between user monetization and user retention.
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Over the past year I have acted as the SVP of Business Development at eDealya, which is a technology that enables marketers to respond to social intent with an in-context, on-time, and relevant mobile advertisement. My time at eDealya has been challenging and rewarding, but it’s time for me to mo...
Try to simply purchase a cup of coffee without running into some adolescent or young adult who has his or her head buried in their smartphone. I challenge you.
Interestingly enough, Nate Freeman, a journalist for The New York Observer, concludes that modern communication tools and social netwo...
Nearly 375 million professionals are classified as mobile workers and require a coffee shop, shared workspace or other environment on a daily basis. In essence almost anywhere will do – as long as there is WiFi available and an outlet for power! Unfortunately, many of the most popular places beco...
