14 Jul

Tablets, eTextbooks, Kno

Improvements in technology have led to innovative education tools. What does the future hold for students?

Improvements in technology seem to be more prevalent than the rise and fall of the sun. Each day there are a multitude of announcements in the tech industry, ranging from a new tablet to ...

Continue Reading »


26 Apr

The Next Viral Marketing Campaign is…

Andrew Eifler – Media Planner at Draftfcb
Friday April 23rd, 2010 at Skidmore College

Attending Skidmore College has allowed me to experience guest lecturers ranging from internationally renowned storyteller Ira Glass to driven self-starter and Skidmore alum Shep Murray of Vineyard Vines. O...

Continue Reading »


16 Apr
Inappropriate Tweet

A Need to Educate Students on E-Safety

The “Internet [has] transformed typical adolescent behavior – cliquish snubs, macho boasts, sexual flirtations, claims about drinking and drugs – into something not only public, but also permanent” stated a recent New York Times article Teaching About Web Includes Troublesome Parts by Stephanie C...

Continue Reading »


10 Feb

New Year, New Me, Social Brand

Well, we have all had our month long binge of adhering to various New Year's Resolutions, but I am just gaining momentum with mine.  Over the past year I have immersed myself in the new world defined by the term Social Media.  I am constantly reading e-marketers' blogs, following influential peop...

Continue Reading »